Monday, October 02, 2006

Gap Feeds 'Em the Old Audrey Hepburn fantasy


Let's get one thing straight. I'm willing to bet that 75% of American women will NOT look good in Gap's Skinny black pants. WHY? Because we aren't all created with bodies that look like twigs. What a weird thing for Gap to do—to sell skinny pants, when most of their clientele are women who wear sizes 10 and above. But of course, the GAP is never one to underestimate the power of FANTASY. When you see Audrey Hepburn dancing around in that commercial, and lookin' so good in those pants, gap is expecting women to think "God I want to look just as chic, and look, skinny pants are back in! I better go get me some!" So we go out to the gap, and buy these pants, which look so incredibly ill-fitting on, because most women don't really have a sense of what looks good on their own body, but they do think they might look like Audrey Hepburn or Michael Jackson, so that's all that matters, right? What an incredibly awful way to alienate everybody that doesn't look like a stick figure.

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